The Story Behind the LIA Collection

One morning, I left home with everything in my hands  my water bottle, my daughter’s snack, the car keys I could never find, and my phone, buried somewhere in a bag that only made life harder.

I kept asking myself: “Why can’t I find one everyday bag that actually works for all the parts of my day?”

I wanted a versatile handbag that could go with me from the gym in the morning, to work at midday with my IPAD, to school pick up with my daughter’s bottle and snacks, and still look stylish enough for dinner at night. But no matter where I looked, I couldn’t find it.

That’s when I realised I wasn’t alone. So many women want the same thing: a waterproof, multipocket bag that’s stylish, lightweight, and ready for real life.

That’s why I created the LIA Collection. A line of everyday bags designed with 9 smart pockets and 2 bottle holders, one for you, one for your child, or even one for your dog on a long walk. It’s durable, organised, and made for women who juggle it all.

Because life is messy. But your bag doesn’t have to be.

✨ And maybe, just like many other women already have, it’s time you discover what it feels like to carry a bag that finally gets you.